It's hard to keep track!
The world's largest cruise industry trade association, Cruise Lines International Association (CLIA), lists 36 ocean cruise lines in the U.S., Europe and Australia. Throughout the modern cruise line history, cruise lines have come and gone, and merged to form mammoth mega branded lines. New brands are appearing each year.
New owners can improve or reduce quality & Services
It's hard to kept track of who owns your favorite cruise line. Why is it important? Changes in ownership affect cruise lines. A new owner might make a major infusion into a stagnating line allowing it to refurbish and upgrade the line. Or it can siphon off income from the line by reducing service and quality levels, as we've seen in a few luxury brands.
You may be surprised to learn that your favorite brand is owned by one of the big three - Carnival, Royal Caribbean, or Norwegian Cruise Line.
Either way, here is a list of who owns the most popular cruise lines.
It can be confusing to keep track and understand the impact changes of ownership have had on a line.
Have questions? Want to understand what these changes have on your favorite line? Email or set up a brief phone chat to learn more.
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Blog author. Former travel editor for Compete Magazine, awarded top 25 travel writing blog 2018 & 2019..